Branding is extremely important for any business. I highly recommend having a logo and or color branding to be used in many aspects of your business marketing.
Businesses should not feel limited in their visual and written content. I had a fun time allowing myself to be extra creative with colors and words to grab attention of viewers.
This is a piece I did for Minnesota Doulas. Doulas and midwives hold a very special place in my heart. Besides online marketing, I am very passionate about birth work. The photo used is actually of me in labor with my son at A New Story Birth Center. Why did I want to showcase this? For starters, I was able to take a very vulnerable photo of myself and show strength with it. So many women have major fear or anxiety about birth that I wanted to help women see the strength they DO have. That is why I paired this quote with the photo. Content marketing and visual marketing are more than just making things look and sound nice. It's about triggering an emotional response.
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